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18.9.2017 - 15.12.2017 - Fall semester 2017 classes

2.11.2017 - 30.11.2017 - Applications for accommodation

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International Winter School on Event and Destination Management 2018

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29 January – 9 February 2018

The University of Economics, Prague (VSE) (Czech Republic) and the Lucerne School of Business (LSoB) (Switzerland) offer a two-week winter school programme which takes the participants from one internationally recognised tourist location to another. Both Prague and Lucerne are beautiful, historic, and romantic cities which attract millions of tourists each year.

Both universities are recognised for the quality of their Tourism and Marketing departments and offer participants valuable insights into the fields of Event and Destination Management. The first week in Prague is dedicated to Event Management and aims to provide students with the theoretical and practical knowledge and skills necessary to organise various congresses, conferences, sports and other events. The second week in Lucerne features Destination Management and introduces participants to the complexity of tourism destinations, the mutual dependence of various involved service providers and the development of tourism destinations.

 

Event and Destination Management

Our programme addresses bachelor’s and master’s students from our partner universities interested in the respective fields. The working language of the weeks is English. 

The programme is complemented with company visits, excursions to tourist attractions and social activities. The two weeks together are worth 7 ECTS. Participants can either sign up for both weeks or just one of the two. The trip between the two cities can either be made by plane, train (~ 11 hours) or bus (~ 11 hours). Participants are responsible for their own travel arrangements.                                                                               

Dates

  • Event Management at the University of Economics, Prague (VSE), Czech Republic: 29 January – 2 February 2018
  • Between-Cities Travel Day: 3 or 4 February 2018
  • Destination Management at the Lucerne School of Business, Lucerne, Switzerland: 4 – 9 February 2018
  • Application Deadline: 31 October 2017

 Credits

  • Event Management at the University of Economics, Prague (VSE), Czech Republic: 4 ECTS
  • Destination Management at the Lucerne School of Business, Lucerne, Switzerland: 3 ECTS

Programme (subject to changes)

  • Event Management at the University of Economics, Prague (VSE), Czech Republic: 29 January – 2 February 2018:
    • Day 1: Meeting industry; Site inspection of Prague Congress Center
    • Day 2: Purpose of Convention Associations, Convention Bureaus; Corporate Event Management
    • Day 3: Mega & Sport Event Management; Marketing of Sport Events
    • Day 4: Financing of Sport Events; Site inspection IIHF
    • Day 5: Management Conference Facilities; Site inspection of Hotel Conference Facilities

 

  • Destination Management at the Lucerne School of Business, Lucerne, Switzerland: 4 – 9 February 2018:
    • Day 1: Swiss Destination Management
    • Day 2: Destination Management Simulation
    • Day 3: Destination Management Simulation
    • Day 4: Sustainability - National and International Business Cases
    • Day 5: Excursion

Accommodation

Participants are responsible for booking their own accommodation. However, in Lucerne, a few rooms have been reserved for participating students. Please find some suggestions below:

Suggestions for Prague:

Suggestions for Lucerne:

  • Single Room without shower: CHF 69.00/person/night
  • Double Room without shower: CHF 54.00/person/night
  • Double Room with shower: CHF 64.00/person/night

Fees

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